FOODSERVICE BRANDS & EMOTIONAL CONNECTION STUDY

In the Foodservice industry, loyalty can be won or lost in a heartbeat, and being “recognizable” isn’t enough to keep it. Our Think Blink Foodservice & Emotional Connection study shows a striking divide. While 43% of consumers can easily spot their favorite food brands from a distance, only one in four feels that the brand’s look actually matches their emotional experience.

Drawing on insights from 300 executives and 300 consumers, the study confirms that a recognizable logo and standard service are now just the baseline. Today’s consumers crave a more personal connection. This report provides a guide for brands on how to connect with consumers more effectively through design and storytelling.

Download the full PDF to discover how the 7 Tenets of the Think Blink can help your brand evolve from a visual presence into an emotional experience