2026 brings a new set of pressures and expectations as global tensions, economic strain, and rapid technological shifts reshape how consumers interact with brands. In this atmosphere of rapid change, relevance comes from understanding the tensions people are navigating and designing experiences that bring confidence and clarity.

In our 2026 Trends Report, we explore six major themes influencing consumer behaviour, including rising nationalism and local identity, the decline of traditional milestones, the rise and backlash of AI, new approaches to health, growing tech dominance, and intensifying ideological divides. The brands that thrive will be those able to communicate and design experiences that resonate across these competing realities.

Review the full report below or fill out the form to receive a downloadable version.