By

DESIGNED TO DISCOVER FLAVOR

A modernized identity that blends culinary credibility with adventure

CLIENT
Cuisine Adventures
PROJECT

Packaging Redesign
Brand Positioning & Strategy

RELATED SERVICE

Packaging Design
Identity

A display of food items, including a box of mini quiches, cranberry rolls, and other snacks, on a table.
A simple, abstract design featuring two shapes: a green circle on the left and an elongated oval shape on the right, both set against a white…

THINK

Since 2007, Cuisine Adventures has taken flavor enthusiasts on exciting taste journeys. With a diverse portfolio of bold, satisfying offerings, the brand makes it easy to serve crowd-pleasing bites for any occasion. As Cuisine Adventures looked to scale across North America, it needed more than a visual update. The opportunity was to refine its positioning and further establish the brand as a trusted destination for flavor discovery, grounded in convenience and frozen food expertise. Equally important was creating a stronger shelf presence that could support future growth while clearly communicating great tasting food across its expanding product families.
A simple, flat graphic of a green circle.
Bowl of creamy broccoli soup on table, with bread in background.
A white surface with several pieces of breadsticks, some of which are topped with cheese, arranged in a line.
A jar of French onion soup with cheese and croutons, placed on a table.
A leafy green leaf on a black background.
A bowl of soup on a table.
A black and white illustration of four spherical objects that resemble coffee beans, arranged in a straight line.
A bowl of broccoli cheddar soup on a table, with the ingredients visible in the bowl.
A small green plant with thin stems and leaves, set against a black background.

BLINK

The refreshed design brings this positioning to life by elevating the brand’s core equities: effortless flavor, exceptional quality, and a sense of fun. Signature offerings such as French Onion Soup and Mini Quiche showcase the brand’s culinary credibility in comfort food favorites.

 

Each package leads with crave-worthy food imagery, supported by clear product callouts that help shoppers quickly identify flavor profile and key claims. Thoughtful use of white space paired with vibrant accents in typography distinguishes food category and serving occasion. With its new design Cuisine Adventures continues to make every gathering feel a little more special and a lot more delicious!

A basil leaf on the left side of the image, a single basil leaf in the center, and two basil leaves on the right side.
A simple, flat graphic of a green circle.
Three boxes of frozen food, two on top and one on bottom, with a variety of foods displayed on the front.
A delicious looking cheese pizza with bacon toppings in a close-up shot.
Two mini quiches with spinach filling, one in the foreground and one slightly out of focus in the background.
A white wall with two vertical rectangles, one on the left and one on the right side.