For retail design, creating great customer experiences isn’t just about the store’s interior. How it looks from the outside is equally important. The way your retail location looks from the street or the shopping mall impacts your brand image. It’s like a giant advertising canvas. How you use this space is key to creating a […]
Retail Design: The Power of Exterior (Re)branding Read More »
The world of telecommunications has evolved at a rapid pace, especially within the last decade. With the recent introduction of 5G networks, telecom retailers have redesigned their stores to become experience centers with various IoT products, rather than only selling mobile phones. Brands like Verizon have been at the forefront of change, using evolving technologies
5 Great Examples Of Telecom Retail Design From Around The World Read More »
Lawmakers around the world are scrambling to regulate advanced artificial intelligence (AI) technologies. The European Union (EU) recently passed the Artificial Intelligence Act, while President Biden has signed several executive orders regarding advanced AI. Canada’s Bill C-27, not yet passed, attempts to regulate AI but has come under heavy criticism for being insufficient. As retail
How will AI be Regulated? What Brands Need to Know Read More »
Digital signage, when used effectively, can be a powerful weapon for capturing the hearts and minds of consumers during their shopping experience. Many merchants now use digital signage to promote bargains, content, and other offerings throughout their networks. The misuse of digital signage, on the other hand, can irritate customers, leading to complaints about obtrusive
What’s Annoying Customers With Digital Signage and How To Fix It Read More »
The terms “inclusion” and “inclusivity” have become a topic of growing importance in the retail world. With recent controversies stirred up by big brands such as Bud Light, Target, and The North Face, many retailers are wondering if it’s no longer safe to go inclusive in a landscape that seems to penalize those who do.
Inclusivity in Retail: What Brands Are Doing Well? Read More »
Self-checkouts should be working better than they do. Although consumers are warming up to them, theft related to a cashier-less experience is so extreme that some retailers are pulling them out. Others are amping up deterrence measures, but many of these practices are rubbing consumers the wrong way. Is there a better approach? In this
Theft versus Experience: A Behavioral Approach to Self-Checkouts Read More »
https://www.sld.com/wp-content/uploads/2023/05/SLD_WebsiteTestimonials_Teaser_v1.mp4 Lynn Ryan MacKenzie PhD, CHE, CMQ/QECDIChief Executive Officer,Child Development Institute OUR EXPERIENCE IN WORKING WITH SLD WAS REALLY POSITIVE“The process itself was quite thorough and thoughtful, so I felt there was a lot of expertise that SLD brought to the table. Not only in the art and creative part but in the people part
Companies are increasingly using rewards programs to motivate and retain employees and customers. Industries can benefit from an employee rewards program, which combines various elements to recognize employees for their work and dedication. For instance, finance, a sector often plagued by high customer attrition and average employee satisfaction, can significantly improve its outlook with such
4 Reasons Why Your Company Needs an Employee Rewards Program Read More »
The pandemic deprived many of engaging in physical experiences for too long, driving a heightened need for customers to connect with live people and physical experiences. However, this hunger highlighted the importance of brands in delivering a high level of service and overall positive customer expectations. A key challenge in meeting these needs is the
According to our recent research on the circular economy, one of the biggest barriers to adopting more sustainable products and services is inconvenience. This shouldn’t come as a shock: making things easy for consumers is one of the pillars of good service. In a world where we can have almost anything delivered to our doorstep
Why Customer Convenience Is Critical To Circular Economy Participation Read More »
Patients, employees, and loved ones may experience stress and anxiety in healthcare settings. While initial medical facilities were not designed with mental health in mind, a recent change towards better overall wellness has changed this. Healthcare designs, as a setting that can have negative connotations, must strive to create a sense of calm for its
How Design Contributes To Health And Mental Wellbeing Read More »
How do you meet the needs and aspirations of your customers? How do you differentiate your brand to start successfully selling products and services? It’s best to start by determining your company’s needs and priorities. Many brands fail to define their value proposition, even though it may appear obvious to some. A positioning process can
How To Define Your Company’s Value Proposition (With Free Guide) Read More »
In 2022, in spite of inflation and the threat of a recession, consumers flocked to stores, restaurants, and other in-person experiences after several years of COVID-related barriers. Concerts were sold out, restaurants were booked weeks in advance, and wedding season was outright crazy – all while venues, stores, and kitchens were understaffed. Although consumers may
How Brands Are Delivering High-Touch Service Experiences In 2022 Read More »
We are emerging from the pandemic and should expect a period of chaos as customers establish new values, such as working from home, inflation, and the recession. At the same time, companies try to respond to remain relevant. Our predictions for 2022 were fairly accurate, citing increased automation, the need to go green, the emergence
What Will 2023 Look Like For Retail Brands? Read More »
We know consumers want to make sustainable choices – and yet the gap between their intent and action on sustainability is often big. This intention-action gap in sustainable behavior has spurred a significant amount of research in the field of behavioral insights. Many different interventions are being tested to see how we can better deliver
Why Effective Visual Communication is Absolutely Critical to Sustainable Retail Read More »
With the introduction of digital displays and, more importantly, the limitless possibilities of digital signage content designs, signage has entered the technological era. Any screen that a company can use to display any type of content, such as public information, internal content for employees, product and service offerings to customers, and promotions driving brand awareness,
Why Digital Signage Content Design Is The Best Way To Connect Locally Read More »
The global prevalence of climate-related disasters has increased the focus on finding solutions to the climate crisis. According to the most recent Nielsen Global Corporate Sustainability report, 66% of consumers, up from 50% in 2013, are willing to change their purchasing habits to help the environment. Brands with sustainable initiatives have grown by 4% in
5 Promising Examples Of Prosperous Brands Using Circular Business Models Read More »
The number of multi-use retail spaces has increased dramatically as retail stores have become increasingly focused on providing a unique, memorable experience for their customers. Retailers are increasingly blurring the line between a shopping destination and a lifestyle destination, with more stores offering multiple in-store experiences that go beyond shopping. Experimenting with innovative in-store concepts
Why Multi-Use Retail Spaces Are Key To Successful Retail Stores Read More »
In the midst of a global labor shortage, retail brands are dealing with chronic understaffing in their stores. Frontline employees are the face of retail brands; they provide service, advice and guidance, and assistance with complex transactions. A positive experience with an engaged employee can have a significant impact on the customer experience. However, with
How to Hire More Retail Workers with a Powerful Employee Value Proposition Read More »
The Banking Experience Summit recently convened leading bankers from three continents in Chicago to discuss the industry’s challenges and the future of banking. The two-day event drew more than 40 top institutions, ranging from large national and regional banks like JP Morgan Chase and Regions Bank to a diverse range of mid-sized institutions and credit
5 Interesting Ways to Humanize the Banking Customer Experience Read More »
