Before launching a new package, store design, logo, or brand design, it’s important to gain consumer insights and feedback. It’s never been easier to research design concepts: platforms like SurveyMonkey, Qualtrics, and Pollfish provide sophisticated testing tools and access to consumer panels across the continent. However, not all research is created equal. To get the […]
Creating accessible environments is crucial. Retailers invest billions of dollars annually to optimize their retail spaces for customer appeal. However, many do not prioritize inclusive design. Our comprehensive white paper on inclusivity in retail highlights that an accessible store is not just a legal obligation but a strategic asset that enhances customer satisfaction and loyalty
Why Prioritizing Physical Accessibility In Retail Will Create Brand Loyalty Read More »
In an age of information overload, consumer attention is more divided than ever. CPG brands are constantly searching for new strategies to not only capture attention but to hold it. This brings us to the simple yet powerful tool of gamification. Our 2023 research “Gamification for CPG: The Power of Simple Games and Rewards” demonstrated that
The Power of Puzzle-Solving and Lotteries for CPG Brands Read More »
Many of the world’s largest banks are investing in redesigning their physical networks to better serve their customers. As financial institutions realize the impact that branches have on customer loyalty, it has become increasingly important to prioritize the physical experience. How can mid-size or regional banks keep up? Our webinar, “Navigate And Win The Branch Transformation
Navigate And Win The Branch Transformation Race Read More »
Grocery retailers fared better than most through the past five years: despite the pandemic, supply chain disruptions, global conflicts, and inflation, supermarkets are thriving. People need to eat, so it could be assumed supermarkets are invulnerable. However, two key factors suggest otherwise. Firstly, competition intensifies with international discount brands, with Lidl and Aldi entering North
How Supermarket Brands Can Make Grocery Shopping Fun Read More »
https://www.sld.com/wp-content/uploads/2024/06/HH_HEADER_WOOD.mp4 Aisle Adventures — Here’s How A modern re-design for Home Hardware’s in-store wayfinding system. CLIENT Home Hardware PROJECT Wayfinding design RELATED SERVICE WayfindingEnvironmental Graphic DesignResearch & Insights https://www.sld.com/wp-content/uploads/2024/06/HH_THINK_WOOD.webmhttps://www.sld.com/wp-content/uploads/2024/04/THINK_WOOD_24.mov Home Hardware’s competitive advantage lies in the service experience provided by franchise owners, who take great pride in their business. Local owners know their region well
We’re thrilled to share that SLD was awarded second place for the “Most Innovative Business Solution of the Year” under the China Business Impact Awards, in recognition of our new prototype branch design project for Chongqing Rural Commercial Bank (CQRC)! The China Business Impact Awards are organized by CanCham Shanghai, supported by the Consulate General
SLD Recognized at The China Business Impact Awards Read More »
For retail design, creating great customer experiences isn’t just about the store’s interior. How it looks from the outside is equally important. The way your retail location looks from the street or the shopping mall impacts your brand image. It’s like a giant advertising canvas. How you use this space is key to creating a
Retail Design: The Power of Exterior (Re)branding Read More »
https://www.sld.com/wp-content/uploads/2024/02/CaseStudy_GTMarche_Video_v4.mp4 ELEVATED ESSENTIALS A thoughtful visual system created to work across a wide range of product categories. CLIENT Giant Tiger PROJECT Giant Tiger Marché RELATED SERVICE Visual Identity Design Private Label Design & Optimization Package Design THINK Positioned as a national brand equivalent (NBE), Giant Tiger Marché is a new private label brand by Giant
Giant Tiger Marché Read More »
We’re excited to announce that SLD has won the GOOD DESIGN® Awards 2023 for two projects — Tetley Live Teas and Renée’s Dips! Founded in Chicago in 1950, GOOD DESIGN® has been honoring both products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive
SLD Takes Home Two Awards at GOOD DESIGN® Read More »
We’re delighted to announce that SLD has been recognized at the 17th International Design Awards (IDA) for our design works on the Child Development Institute and Tetley Live Teas. Established in 2007, the IDA recognize, celebrate, and promote exceptional design visionaries, and discover emerging talent in architecture, interior, product, graphic, and fashion design worldwide. “We’re
SLD Recognized at the 17th International Design Awards (IDA) Read More »
SLD is proud to win the Award of Distinction in the PAC Global Awards 2024 for our design project for Giant Value by Giant Tiger! The PAC Global Awards Competition is a global packaging competition, open to any international individual or company directly involved in the brand ownership, brand/graphic, structural design, pre-press, or manufacture of a
SLD Wins 2024 PAC Global Awards Read More »
Loyalty programs have long been a key part of many companies’ retention strategies. Most revolve around a similar idea: spend money with the company and earn points that can be used to save money or get a free item. Due to inflation, customers are turning to any method they can to save money, including loyalty
The Future of Loyalty Programs Read More »
When customers are shopping for groceries, they make decisions quickly about what to buy. Most of the items they select will be regular, habitual choices. This makes it harder for brands to capture new shoppers. Front-of-pack design is the last opportunity brands have to make an impression. A visually arresting design catches the eye and
How Packaging Claims Can Gain Consumer Trust and Why Read More »
During 2023, a strategy that CPG brands have been using for a long time made headlines, and some customers were concerned about it. You guessed it: shrinkflation. After years of going relatively unnoticed, the practice of hidden price changes is in the spotlight. As grocery prices rose an average of 11% in 2023, customers, journalists,
The Future of Shrinkflation for CPG Brands Read More »
Lawmakers around the world are scrambling to regulate advanced artificial intelligence (AI) technologies. The European Union (EU) recently passed the Artificial Intelligence Act, while President Biden has signed several executive orders regarding advanced AI. Canada’s Bill C-27, not yet passed, attempts to regulate AI but has come under heavy criticism for being insufficient. As retail
How will AI be Regulated? What Brands Need to Know Read More »
It’s always fun to wrap up a year with a retrospective on the most interesting brand stories. However, 2023 was not exactly a fun year. With the overwhelming number of gravely serious events unfolding around us, good news has been hard to come by. In our look back on 2023, we won’t avoid some of
The Best and Worst Brand Stories of 2023 Read More »
https://www.sld.com/wp-content/uploads/2023/12/SLD_CaseStudy_FujiFilm_FINAL.mp4 FUN IN EVERY FRAME! Unleashing creativity with great design for FUJIFILM Canada’s Instax Camera Bundles. CLIENT FUJIFILM Canada Inc. PROJECT INSTAX Camera Bundles RELATED SERVICE Package Design THINK FUJIFILM Canada Inc. is offering Instax Camera Bundles via different retailers. However, grabbing customers’ attention in physical stores could be challenging. To stand out on the
The world appears to have drastically changed in 2023. With conflicts erupting all over the world, inflation taking hold, and the unprecedented growth of commercially available AI, brands have had to manage and react to a wide range of issues. 2024 will be a year for brands to demonstrate their beliefs and their concern for
2024 SLD Trends Report Read More »
2023 has witnessed many changes in brand transformation, from the controversial rebranding of Twitter to X, Nokia’s futuristic wordmark, and PepsiCo’s new logo and identity. Many of these changes were driven by the need to remain relevant to existing consumers while appealing to younger segments who look for brands to reflect their self-image. With the
Think Ahead for 2024: What Brands Need to Know Read More »
