In anticipation of his forthcoming book, Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for their Brands, Jean-Pierre Lacroix recently hosted a webinar in partnership with the Registered Graphic Designers of Canada (RGD). The webinar was exclusive to RGD members, but is now available for anyone who is interested in watching. In the […]
Watch Jean-Pierre Lacroix’s RGD Webinar Read More »
Standing out on shelf is one of the key factors that will determine the success of a package design. However, with so many products competing for the consumer’s attention, it’s becoming harder to stand out. Whether designing for a well-known product that already has cachet, or introducing an entirely new offering, it’s critical that a
Learning from Trends in Disruptive Packaging Design Read More »
Every industry, from trucking to healthcare, is being disrupted by non-traditional competitors, or by direct competitors that have reinvented their business model. To ensure relevancy, it is critical to create effective strategies and to understand the driving factors fuelling this disruption. Disruption happens in two different varieties, each driven by specific dynamics in the marketplace.
Emerging Industry Disruption Trends and New Business Models Read More »
Disruptive forces have been causing chaos in virtually every industry, and the retail world has been staggering to catch up. Some brands are ahead of the curve, innovating and growing while others still have some work to do. In this whitepaper we will explore some trends that are challenging current value propositions in order of
Four Disruptive Trends that Will Threaten Your Brand’s Relevancy Read More »
It is estimated by the UN that by 2050, two-thirds of the world’s population will live in urban areas. This shift will affect shopping patterns as these densely populated urban environments influence their residents’ behavior; they are, after all, quite different than the less compact suburban and rural spaces. In communities with a high population
Packaging for City Life Read More »
Your product is not your product anymore. Your brand experience is the real product you are selling. The good or service your customers pay for makes up one part of that experience – but increasingly, what makes a brand stand out is something quite different. An immersive experience is one that wows customers and at
Why Retail Brands Need Cross-Functional Thinking Read More »
Robots, chatbots, virtual reality, and geofencing are some of the hottest new tech trends that retailers are testing out — but how do you know what’s just a fad and what investment will deliver lasting results? Retailers know they need digital experiences, but at the current pace of change it’s easy to put the cart
How Digital Can Help Employees Deliver Better Service Read More »
Getting what you want from your design agency can sometimes feel like a game of Broken Telephone – you think you’re being clear and helpful, the creative team thinks they’re offering solutions that work, but at the end of the day, the final deliverables aren’t quite right and no one knows who is to blame.
Write So Designers Will Listen: 5 Mistakes to Avoid When Writing a Design Brief Read More »
In the spring of 2018, we conducted an online study as a precursor to a more extensive NXT branch of the future neuroscience and VR study. The goal of this research is to better understand customers’ definition and perceived value of an immersive experience across a wide range of retailers. Fill out the form below
Retail Immersive Experience Defined Read More »
If beauty is in the eye of the beholder, it makes sense that ugliness should be as well. However, some brands are almost universally regarded as unappealing when compared to competitors. Many of those ugly packages, websites, and environments develop cult followings from loyal customers, much to the frustration of brand managers who pour their
In partnership with Cineplex Digital Media, we hosted our first Executive Breakfast Summit on April 10 in Toronto. President Jean-Pierre Lacroix, and Fab Stanghieri, General Manager of Cineplex Digital Media discussed “The Changing Physical and Digital Consumer Landscape.” At Cineplex Digital Media, they believe screens have the power to revolutionize how the world does business. When used to their
SLD Hosts First Executive Breakfast Summit Read More »
Experts often define the future of retail by the digital innovations shaking up the industry. But those definitions fail to consider the most important factor: how customers feel about the shopping experience. James Cook, Americas Director of Research, Retail, at JLL, sat down with Shikatani Lacroix president Jean-Pierre Lacroix to discuss the information behind “Bagged
Bagged or Boxed? The Future of Retail Read More »
Jean-Pierre “JP” Lacroix of Shikatani Lacroix Design shows how technology has blurred the lines between the physical and digital world, both in the store and in the retail design process. The firm uses VR tools to do fast iterative design of retail environments and test them with customers. A digital shoe display knows which pair of Adidas one is examining in the
Building Stores for the Future – Where We Buy Read More »
How does anyone in retail sleep at night? Hundreds of retailers have filed for bankruptcy this year, including Toys “R” Us with over $5 billion USD in debt, making it the third largest retail bankruptcy in history. Some forecast that “Retail is Dead”, and with the collapse of companies like Sears it’s not hard to
Is Online Shopping the Demise of (Some) Retailers? Read More »
Shikatani Lacroix is proud to announce Kaitlyn Goetz of Alberta College of Art + Design (ACAD) as the winner of Shikatani Lacroix’s sponsored award in the Packaging Design category of the 2017 RGD Student Awards. RGD received over 640 exceptional graphic design submissions from students across Canada. Kaitlyn Goetz won the Packaging Design award for Loop Fertilizing Planter Pack,
Congratulations to the 2017 RGD Student Award Winners Read More »
Shikatani Lacroix’s design and implementation of Calgary Co-op is being inducted into Retail Design Institute’s “Class of 2016” at the 46th Annual Awards Gala and Fundraiser today in New York City. Calgary Co-op, a strong performer in Calgary’s supermarket sector, embarked on a redesign of its stores to address increased competition from new and existing
Retail Design Institute Celebrates Calgary Co-op’s Design Excellence Read More »
Immersive design agency Shikatani Lacroix Design (SLD) and Chinese strategic innovation and branding consultancy MetaThink have proven the effectiveness of combining neuroscience and virtual reality to test consumers’ emotional responses to a virtual retail environment by recording the same consumer responses to the physical one. A world first, this research validates the use of VR
New Research Validates VR and Neuroscience as Effective Retail Design Tools Read More »
Retail banks are facing challenges from every direction, from the stealth erosion of accounts to competing banks; from online only financial institutions to non-traditional banking platforms. On top of that, banks are reckoning with how they can gain greater value from their retail network. The challenge would be less daunting if it weren’t for the
VR and Neuroscience Enabled Agile Design Read More »
Getting to the Heart of How Consumers Shop is Now a Reality The world is witnessing the convergence of two massive trends that are influencing and impacting how we create meaningful user experiences. The rise of fifth-dimension design through the use of virtual and augmented reality is creating immersive experiences that emotionally connect with consumers
DSE 2017: Getting to the Heart of How Consumers Shop Read More »
The latest issue of Retail Merchandiser featured a detailed profile of the recent overhaul of M&M Meat Shops. M&M CEO Andy O’Brien shared details about the ideas behind the new retail design as well as Shikatani Lacroix’s role in creating M&M Food Market. M&M Food Market worked closely with Shikatani Lacroix Design, a Toronto-based strategic
M&M Food Market: More than Meats Read More »
