Retail

Techniques to Plan for Future Trends and Scenarios 270x370

Worksheet: Techniques to Plan for Future Trends and Scenarios

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If brands could correctly predict the future, product and service development would be a lot easier. Strategies could be planned well before disruptors emerge, and there would be advanced warnings for customer attitude shifts and upcoming trends. Unfortunately, it is highly unlikely that anyone will be 100 percent correct in future predictions. Luckily, there are […]

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small kitchen with white cupboards

How A Decline in Home Ownership Will Impact Brands

Brand Strategy, Business development /

Soaring property values, increased urban dwelling, housing shortages and stagnating salaries are just some of the factors that are keeping younger generations out of the housing market. Many millennials now say they do not think they’ll ever be able to afford a home, and things are even bleaker for Generations Z and Alpha. And for

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Talking vs Doing Street Signs

What The Intention-Action Gap Means for Brands

Brand Strategy, Communications /

We’ve all been there: excited and passionate to do something and then…we don’t do it. Often this can be seen with forgotten New Year’s Resolutions, unopened books, and abandoned gym memberships.  This phenomenon, defined by behavioral psychologists as the “intention-action gap,”  has been a challenge for marketers, who know all-too-well that enthusiastic consumers in surveys and

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Playing chess outside

The Differences Between Strategies and Tactics

Brand Strategy, Business development /

The new year ushers in a need to confirm and reassess an organization’s business plan to determine how to reach their overall goals. While these key success factors in business are commonplace, business leaders often take for granted some of the basic things found within them, such as the difference between strategies and their supporting tactics. We

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Retail 2020 predictions

What Will Retail Design Look Like in 2020?

Customer Experience, Design Innovation, Environmental Design, Retail Design /

As we approach 2020 and a new decade, there are arguably more questions than there are answers for what the future of retail design will look like. Every year it seems we have a new “most interesting store in the world” that boasts the latest technology and design trends, but what has staying power still remains to

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Showfields 2019 interesting store

Inspiring Retail Concepts from 2019

Customer Experience, Design Innovation, Retail Design /

In 2019, the retail landscape experienced a significant transformation, shifting from traditional stores to innovative concepts that embraced the idea of “retail PLUS.” These forward-thinking retail spaces redefined the shopping experience, emphasizing more than just the act of purchasing. Instead, they became places for experimentation, entertainment, learning, and play. One such trendsetter in this evolving

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5G technology in big city

5 Insights for a 5G World

Brand Strategy, Customer Experience, Digital Experiences /

Consumers have made a significant shift to shopping and banking online and through their mobile devices. Despite this, the promised benefits of utilizing mobile to make the bricks-and-mortar experience more convenient and engaging have not yet come to fruition. Mobile devices have evolved significantly, but the bandwidth that serves as their backbone has not, leaving

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Trees Growing

5 Ways To Ensure Your Employees Embrace Change

Brand Strategy /

The majority of companies today are going through varying degrees of transformation to remain competitive. The changes range from improving efficiencies through new technologies and processes to rethinking supply chain in order to gain greater value. Irrespective of the degree or area of change, the biggest challenge in ensuring organizational change is executed quickly is

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