Brand Strategy

​Ask anyone who works in hospitality, and they’ll tell you the party feels a little tame these days. Not since Generation X has nightlife seen raucous, regular partying, and the night economy is taking a hit. Millennials came out but ate more and drank less, increasing emphasis on foodie experiences. But Gen Z? They’re not

​As we enter the new year, we’re going to talk about how the Blink Factor extends beyond the world of branding and design, creating a fun design trends guide. Here are our top picks for the biggest Blink Factor design moments of 2025. Immersive Live Experience at Eurovision Eurovision 2025’s stage show took inspiration from

From subtle changes like Walmart’s new logo to Cracker Barrel’s brand design crisis, 2025 was a year full of brand and logo design stories. 60% of customers report avoiding a brand if its logo feels unattractive or outdated. With brand logos and branding related to customer trust, these are essential items that every brand needs

Looking ahead isn’t just about following trends; it’s about understanding the deeper shifts that shape consumer thinking and behaviour. As we enter 2026, the brands that stand out won’t simply adopt new tools or aesthetics they will leverage these shifts strategically. This year, we’ve identified five emerging signals of change that marketers should watch closely

Diversity has become a contentious topic across North America, as companies navigate shifting political pressures while developing their strategies. These pressures have created differing perspectives on the value of diversity, leaving many brands uncertain about the right path for their organization. Some have fully embraced and reinforced diversity initiatives, while others have scaled back or