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Tropics Turned Up!

After almost 20 years, Tropicana gets a sunny new identity designed to shine even behind cooler doors.
CLIENT
PepsiCo Canada
PROJECT

Package Redesign

RELATED SERVICE

Identity
Package Design

Two halves of an orange cut into slices, showcasing the juicy interior.
A carton of tropical fruit juice with an orange slice on top, surrounded by other fruits.
A ripe red strawberry with green leaves on a black background.

THINK

Tropicana Tropics has remained a familiar favorite in the juice aisle, but after almost two decades without a redesign, it was time to turn up the vibrancy and rethink how the brand showed up on the shelf. The packaging design needed to clarify flavor and reinforce Tropicana’s brand presence across the lineup, but without losing what longtime consumers love the most: bold fruit flavor, natural goodness, and the essence of a tropical escape.
A green leaf with small holes, possibly indicating damage or disease.
A tropical fruit juice carton advertisement featuring four different flavors: orange, strawberry, pineapple, and mango.
A ripe mango with a sticker on it, indicating that it has been added to sugar.

BLINK

The new design was created with cooler doors and rapid in-aisle decision-making in mind. Key claims like “No Sugar Added” and “100% Juice” are prioritized through typography hierarchy and repositioned for improved legibility, even at lower shelf placements. The Tropicana name gets the spotlight it deserves with an enlarged and modernized word mark. The new pack also introduces a layered backdrop featuring horizon-inspired blues and sun-washed gradients that create a vacation feeling without compromising flavor focus. The fruit imagery is vivid and natural, signalling both taste and quality. Strategic color blocking enhances shop-ability across the lineup, a standout element for juice shoppers who buy by color and scan fast. From the newest addition “Orange Medley” to “Pineapple Mango Passionfruit” and “Orange Peach, Mango”, the packaging delivers unmistakable flavor cues and the sunny shelf presence that lives up to the Tropicana name.
Carton of tropicana orange juice with strawberry and banana on the front.
Carton of tropicana orange juice with strawberries on the front.
A red and white advertisement for tropicana tropical juice, featuring a carton of orange juice and a glass of juice.
Carton of tropicana orange juice with strawberry banana flavor.
Carton of tropical fruit juice with a red background, featuring an orange slice and strawberry on the front.
Carton of tropicana orange juice with strawberries on the carton.
Carton of juice on red background.
Carton of tropicana orange juice with strawberries on the front.
A colorful assortment of fruits on a black background.
A colorful banner with slices of fruit, including strawberries and oranges, arranged in a row.