Banking trust is still regarded as one of the top priorities for consumers, with research indicating that it is one of the most important factors in selecting a bank. It is critical to demonstrate trust as a brand and as a service in order to attract customers and create customer engagement. With the rise of […]
Why Digital Banking Services Can’t Beat The Superior Branch Read More »
Most financial institutions continue to prioritize digital transformation and digital technology, leveraging their online and mobile platforms to reduce customer attrition caused by branch relocation and closure. As a result of this shift, many banks and credit unions have shifted from traditional banking to digital-first institutions. This change increases online and mobile customer usage and
Why Bank Branches Are The Solution for Successful Digital Transformation in Banking Read More »
The globe is being disrupted due to the rapid transmission of the COVID-19 pandemic. In response, retailers and financial institutions have initiated social distancing strategies to minimize the spread of the virus. These initiatives include marking safe distances within waiting queues, limiting the number of customers in the store, adding plexiglass screens to separate staff
Strategies for Retail Banks Amidst COVID-19 Read More »
Over five years ago, SLD introduced the word “immersive” into our company vision, and identified the term as the new definition of customer engagement. At the time, the idea of creating immersive experiences focused on how technology such as Augmented Reality (AR) and Virtual Reality (VR) would shift the way consumers engage with brands and
The Four Levels of Immersive Experiences Read More »
With so much access to information these days, decisions can be hard. We are all generally more informed, but there are also more options to consider, opinions to hear, and claims to be validated. Simplification can help address this issue, and many industries have leveraged it in their branding and business strategies in order to
How to Simplify the Banking Experience for Customers Read More »
We recently launched a new branch design in Beijing for CZ Bank, which included a cute and entertaining robot with was cartoon-like features and a child-like voice. The purpose of the robot was to serve as a secondary greeter when the branch was extremely busy, and although it functioned as planned, its role was more to
Meet Erica, Your New Robot Banker Read More »
In a competitive banking landscape, it is often difficult to stand out and truly connect with customers. Financial services are challenging to promote. They are complex and mostly conceptual, and can lead to financial institutions all seeming the same. Branding can help solve these issues. It can differentiate a financial institution by expressing an identity
Three Visual Strategies to Connect with Banking Customers Read More »
